Google Penguin 4.0 and Search Engine Rankings
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Google’s core ranking algorithm now includes Penguin. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
Will this then affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.
One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.
Another indicator is a decrease in sales, conversions and click-through rate.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. It is not good for wrong pages to have a good rank in search results pages. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Don’t expect customer to stay in your pages if they are not optimized.
Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
Google update is beneficial to users because it can improve their search experience. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Below are some benefits that Penguin 4.0 gives to SEO.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
It is now in real time that data is refreshed with Penguin 4.0. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
Penguin 4.0 update is believed to be a win-win game. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. For searchers, the SERP would be more useful.
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